Does your business have a Facebook page? In many industries, creating a company Facebook page has become as natural as setting up your business website or hooking up a company phone line. But unlike your office phone, starting a conversation with clients on social media isn’t as easy as a simple “hello.” Marketing professionals know that there are a few tricks to starting a conversation with your audience online. Even a beginner-level Page Manager can learn what it takes to build a better relationship and generate a back and forth interaction on any business’s social media page.
Here’s 5 foolproof pieces of content that the pros use when they want to create a buzz on their business page.
Every thoughtful question deserves a thoughtful response. One of the most mutually beneficial things that you can post on social media is a question to your fans. Not only are questions great for branding, but they promote your business as one that’s looking to learn from your clients, but it also serves as a selfish social media boost. How so? Well, it’s social media science. Every person who engages (meaning likes, shares or comments) on a question that you post boosts the number of people who further see that piece of content. Bottom line, the more people who answer your question, the more people will see your post – which may lead to more people learning about your business. The type of question that you post on your Facebook page can range from a simple Yes or
No poll, a fan‐favorite vote, or even a short survey on your customer’s perception of the latest news. Bonus: Show your social media fans that you truly care about what they have to say by following up and engaging with the answers submitted.
Tips & Tricks
No one knows your industry better than you do, right? – so why not show off your expertise by “gifting” your social media fans with some “insider” tricks of your trade. It’s easier than you think, and the on‐page engagement is well worth it. Here are just some examples to get you started:
- If you own a clothing or accessory store, why not create a quick video or post showing people how to pair the newest items in your shop.
- Do you run a restaurant? Why not share a favorite recipe or a kitchen hack that saves time when cooking.
- An accountant? You could offer advice on things, for example, things people might not know about items that they can claim as a business expenses during tax season.
Show Them Who You Really Are
As the saying goes, “people buy from people they trust and like.” Your social media page is the perfect place to show off the “beating heart” behind your business. Posting behind the scenes photos, or interviews with your staff is one way to make your Facebook audience feel like their business is a part of something bigger, and can add a level of trust and familiarity to your business.
If you’ve got a customer that you’re proud of, consider showing them off on your social media pages as well. A happy client is your business’s best asset! Testimonials and reviews aren’t just for your website alone. Reach out to your favorite customers and ask if they’d mind you sharing their photo, along with a few words about their experience with you. You’ll find that they’ll enjoy the extra exposure too.
Inspire with a Quote
Have you ever read something that sounds like it was written just for you? Well, you’re not the only one. Often times the right quote can tug at our heart strings, and be just the piece of content that we need to elicit some response. Business pages have long since realized the value of posting such content on their social media pages. Pick the right quote that ties into your business and resonates with your audience and it may just spread like wildfire!
Use Facebook Tools to Your Advantage
The Facebook universe is always changing, and smart business owners know the importance of keeping up. One of the more recent developments on Facebook is the shift towards live video content. Facebook Live is available to both personal and business pages and is meant to give people an authentic inside look into life outside of the internet. When it comes to marketing on Facebook, it’s no secret that Facebook likes to reward people who use their new technology offerings by showing off content created with those tools to more news feeds. The more people that see your content, the more likely they will be to Like or Share it.
Some Final Things to Remember:
- #1 – Be Valuable (Inform, Assist, Entertain, or Educate in some way.) Choosing one of these makes planning your posts a whole lot easier too.
- Be Clever – Share things that are already popular and put your own spin on it. Keep in mind that just because you sell widgets, doesn’t mean that you have to post about widgets only! The goal is to get discussion and interaction on your page. And the added benefit is that Google takes notice. Taking the steps to ensure your Facebook page shows up higher in Google is one way you can grow brand awareness and improve visibility among people searching for local businesses like yours.
- Be Organized – Don’t just post for the sake of posting. What’s your goal? Who are you targeting, and what are you trying to convey?
- Be Bold – Take a stand and express yourself personally.
- Be Active – Keep calm and post often. Repeat your popular posts for newbies.
- Use Call to Actions – Add videos, clickable images, and polls to add an element so viewers can “take action.”
- And don’t forget to have fun!
Need more ideas to spark the discussion on your Facebook page? Give us a call or contact us right here. We’d LIKE that.