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Need a Name? Here’s my Top 10 Brand Naming Resources

Over the years we’ve helped our customers name their businesses, and in the process, we’ve gathered a list of brand naming resources that we think may help you in your endeavor. Here are some of our most valued links and resources:

Online Naming Resources

Brand Naming Books Easily found online

  • Hello My Name is Awesome – A concise and quick read on how to create brand names that stick.
  • Don’t Call It That: A Naming Workbook – A nicely designed book that guides readers on how to name a company or product.
  • Wordcraft: The Art of Turning Little Words into Big Business – An insightful look at how big brands got their names.


When you’ve found a name, ensure you can trademark it in your class (see USPTO class lists).